Broadcast Audience Evolution

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Tuesday 7th October saw the launch of Broadcast's new event, Audience Evolution at the Waldorf Hilton in Central London. Audience Evolution provided a timely discussion of the critical issues surrounding the importance of reaching audiences and processing audience data.

The day kicked off in style with Helen Normoyle, Head of Audiences, BBC outlining her views on shifting audience behaviour and the emerging trends in quality and quantity of consumption. Throughout the remainder of the day we were treated to critical data and analysis from the discipline's leaders such as BARB's Research Director, Tony Wearn and MTV's digital guru, Philip O'Ferrall.

Audience Evolution was peppered with lively debate and attracted delegates from across the European and African television industries, lending the day a global and relevant complexion. Look out for more details of next year shortly!

Audience Evolution makes sense of the ever-shifting entertainment audience, and gives you the information you need to boost ratings, engage with viewers and advertisers and face a new broadcast future with confidence.

Only Audience Evolution will bring you:

The latest research on audience behaviour, trends and engagement
The biggest broadcasters explaining their approaches
The leading experts deciphering the opportunities of new technology
The chance to learn and network in an ideal environment for business development

The digital evolution of the TV industry is radically transforming the relationship between the television industry and its audience. Viewers are moving from passively absorbing entertainment to actively making decisions about what they watch, when they watch and how they watch it. How do you monitor this deeper relationship and how can you turn it to your advantage?

The fight for eyeballs and engagement is on.
Equip yourself with the latest information and tools to come out on top.

Who should attend?

This essential event is designed for the broadcast and advertising industries and anybody who is passionate about engaging audiences, boosting ratings and deepening engagement.

Typical job titles include:

Channel Controller, Scheduler, Commissioners, Strategy & Operations Directors, Commercial Development Directors, Marketing Directors, Digital Media Directors, Finance Directors, Research Directors, Media Analysts


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